Creative Concept Development
Quill Shift
Strategy | Thought Partnership
When do you know it’s time to bring in an expert?
Your Time is Valuable
You’re at the point where you feel like you are wasting time trying to do all the marketing yourself.
Not the Right Customers
Attracting people is not the problem, but now you’re at the stage where you want to attract the best clients and partners and the same strategy isn’t working.
Losing Sleep
There are hundreds of things that can keep you up at night. Wondering if something got done should not be among them.
Too Many Systems
You’re not afraid of technology and systems, but you feel like there are too many and they’re not working together, making things that should be easy more complicated.
Decision Paralysis
Too many choices = no choice. Spending too much time making a choice takes away from the valuable time your marketing needs to build trust and bring in business.
Going it Alone is...Lonely
You’re doing the damn thing, but you’re also not afraid to have smart people around you on your team helping you make educated decisions and implementing them so you can give more time to the big picture.
Partnering with mission-driven experts and companies determined to do good and do well to create tailored strategic solutions without
compromising collaborative and transparent
communication or delivering on brand promises.
What we do for you
Marketing Strategy
Consultations ranging from identifying ideal customers, website analysis and suggestions for content and workflows, social media branding guidelines, customer journey mapping, and content marketing execution.
Business Operations Management
Assessment of strengths and outline of what to do to shore up weaknesses including technology suggestions and deployment to increase business workflow efficiencies and productivity.
Website Development
Whether it’s a one-page website because you’re just getting started but know you need a presence online you 100% own, or a revamp of a 10-year-old site that needs a complete overhaul, we can support you.
Email Marketing Deployment
Email is still the best ROI when it comes to customer loyalty and engagement and sales. It also still has the largest share of consumers worldwide, which means no matter what email marketing should be a part of your strategy.
Customer Acquisition Research
Understanding who your customers are, how they are finding you, and why only strengthens your ability to attract more of your ideal client while saving you time and money.
SMART Goals Mapping
You can’t know where you’re going if you don’t have a plan to get there and goals to reach. And how do you know when to celebrate successes – or what constitutes a success – if you don’t have milestones to hit? But not all goals are equal, and that’s where SMART comes in to combine purpose, focus, and action.
About Us
At Quill Shift LLC, we’ll organize your business practices and marketing techniques so you can spend less time questioning if you’re taking the right business steps and more time connecting with your ideal clients in a personable and professional way.
Our Clients
Small Businesses with Heart
From DEI consultants to financial advisors, creative professionals to restaurant owners, Quill Shift loves supporting small businesses and entrepreneurs who are excellent at what they do and care for the people who they are doing it for. They come to Quill Shift because they know that if they elevate their business, they can elevate their service.
Health and Wellness Companies
Yoga, dance, meditation, family arts, and more. Especially during the pandemic, it’s more important than ever to move our bodies and exercise creativity to care for our minds. Supporting service providers bring their services to more people online in a professional and streamlined way is a pleasure to support.
Nonprofits and Academic Organizations
Doing good and doing well is 100% possible with efficient systems in place, supportive environments upheld to allow people to do their best work, and clear messaging to call in the best talent and the best supporters.
Publishing Institutions, Agencies, and Authors
Elevating underrepresented voices and helping people find the right information and tools to succeed has been at the heart of Quill Shift since day one when its main clients were part of the publishing industry. These driving forces remain today as Quill Shift continues to support authors and has expanded to provide consulting to publishing houses, distributors, literary agencies, and other companies whose aim is to uplift voices.
Kind Words
Ready to Start?
Choose Your Service
Whether you’re more of a DIY or hands-off and see-it-done kind of team, Quill Shift has packages made to fit myriad marketing and business operations needs.
Share Your Story
No matter what service you choose, it will be tailored to your needs. To do that, every prospective client is asked to complete a questionnaire so we can understand where you are, determine if Quill Shift is the right fit, and – if so – get you to where you want to be.
Reach Your Goals Authentically and Efficiently
Resources & News
The 7-Day Proposal Acceptance Window: A Win-Win Approach for Businesses and Clients
When presenting a proposal to a prospective client, determining how long to give them to make a decision is a critical choice for any business. Approaches tend to vary - some apply high-pressure sales tactics and demand immediate commitments, while others allow...
Content Marketing: The Power of Repurposing for Efficient Growth
As a business owner or mission-driven leader, you're constantly juggling multiple tasks, and making the best use of your time is crucial. Marketing is undoubtedly important for getting the word out, amplifying your voice, and connecting with your ideal clients and...
The Truth About Being an Amazing Conversationalist and How to Make Every Interaction Sparkle
Quill Shift’s founder, Ayanna Coleman, receives compliments consistently about how she interacts and engages with people in her day-to-day life that, many times, lead to lifelong friendships and mutually beneficial business relationships. From strangers stopping her...
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10 Tech Tools to Scale
