About Us

Tailored strategic solutions without
compromising collaborative and transparent communication or delivering on brand promises.

Our History

In 2013, Quill Shift Literary Agency LLC was formed to find and champion diverse writers and stories.

After years of working with creatives, publishers, and nonprofits, as well as watching the publishing industry slowly change in some ways and resist change in others, it became clear that what was needed was not yet another agency but a service for entrepreneurs and small businesses to help them authentically connect with their consumers, enabling them to grow their endeavors.

Quill Shift LLC was born.

Our Mission

At Quill Shift LLC, we’ll organize your business practices and marketing techniques so you can spend less time questioning if you’re taking the right business steps and more time connecting with your ideal clients in a personable and professional way.


Now, individuals who have a product, like a book, can work directly with Quill Shift to form a targeted marketing plan that will complement the publisher’s endeavors.

Growth Stage Businesses

Now, small businesses like independent publishing houses or fitness studios can work directly with Quill Shift to revamp their website, boost their social media presence organically, and foster more sustainable connections with their business partners to increase efficiency and cut costs.

Nonprofits and Academic Institutions

Now, nonprofits like libraries and academic organizations like universities can work directly with Quill Shift to craft programming that keys into the direct needs of their patrons and students, adding more value to the lives of those who rely on their services.

Photo of Ayanna Coleman

The Founder


Ayanna Coleman, a trusted business advisor and marketing strategist, excels at crafting innovative solutions for mission-driven companies and organizations across various sectors.

With a marketing and English literature foundation, enhanced by a Master’s in Library and Information Science, Ayanna’s expertise and viewpoint is widely recognized, notably as a YPC Innovative Leader by Yale University’s Executive Education Program.

Her career is distinguished by significant achievements, such as rebranding a women’s empowerment nonprofit, pioneering roles in a fintech startup, founding a nonprofit in Japan, and developing a comprehensive marketing strategy and brand for a groundbreaking Ph.D. program in Europe.

Working and collaborating with organizations like GLAAD, Spike DDB, The Brooklyn Public Library, and The University of Copenhagen, Ayanna’s projects span the United States, Europe, and Japan. These varied experiences provide her with a global perspective and are reflected in her commitment to clear communication, collaboration, and drive to support diverse communities.

Accomplishments  & Testimonials

Revamped a 38-year-old website increasing engagement and newsletter subscribers by 25%.

Led the website creation and supported the launch of the first nonprofit geared toward elevating the lives of African Americans and their community in Japan.

Crafted the branding, designed the online presence, and spearheaded the communications plan for a brand new 10-university EU PhD program.

“ and insightful, capable of both big picture and small detail tasks, accomplishing every task in a well-thought-out, thorough, and efficient manner."

Peggy Tierney, Publisher at Tanglewood Publishing

"Absolutely one of my favorite consultants to work with because of the care, ingenuity, and productive and beyond expectation outcomes that are consistently achieved."

Marta Andhov, Associate Professor of Law at The University of Copenhagen

"We work with international clients therefore engaging a consultant with global experience means the essential inclusive perspective of culture and communication is not only shared, but elevated."

Lucas Hunt, Founder of Hunt Fundraising

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