About Us
compromising collaborative and transparent communication or delivering on brand promises.
Our History
In 2013, Quill Shift Literary Agency LLC was formed to find and champion diverse writers and stories.
After years of working with creatives, publishers, and nonprofits, as well as watching the publishing industry slowly change in some ways and resist change in others, it became clear that what was needed was not yet another agency but a service for entrepreneurs and small businesses to help them authentically connect with their consumers, enabling them to grow their endeavors.
Quill Shift LLC was born.
Our Mission
At Quill Shift LLC, we’ll organize your business practices and marketing techniques so you can spend less time questioning if you’re taking the right business steps and more time connecting with your ideal clients in a personable and professional way.
Entrepreneurs
Now, individuals who have a product, like a book, can work directly with Quill Shift to form a targeted marketing plan that will complement the publisher’s endeavors.
Growth Stage Businesses
Now, small businesses like independent publishing houses or fitness studios can work directly with Quill Shift to revamp their website, boost their social media presence organically, and foster more sustainable connections with their business partners to increase efficiency and cut costs.
Nonprofits and Academic Institutions
Now, nonprofits like libraries and academic organizations like universities can work directly with Quill Shift to craft programming that keys into the direct needs of their patrons and students, adding more value to the lives of those who rely on their services.
The Founder
Ayanna Coleman, a trusted business advisor and marketing strategist, excels at crafting innovative solutions for mission-driven companies and organizations across various sectors.
With a marketing and English literature foundation, enhanced by a Master’s in Library and Information Science, Ayanna’s expertise and viewpoint is widely recognized, notably as a YPC Innovative Leader by Yale University’s Executive Education Program.
Her career is distinguished by significant achievements, such as rebranding a women’s empowerment nonprofit, pioneering roles in a fintech startup, founding a nonprofit in Japan, and developing a comprehensive marketing strategy and brand for a groundbreaking Ph.D. program in Europe.
Working and collaborating with organizations like GLAAD, Spike DDB, The Brooklyn Public Library, and The University of Copenhagen, Ayanna’s projects span the United States, Europe, and Japan. These varied experiences provide her with a global perspective and are reflected in her commitment to clear communication, collaboration, and drive to support diverse communities.
Accomplishments & Testimonials
Revamped a 38-year-old website increasing engagement and newsletter subscribers by 25%.
Led the website creation and supported the launch of the first nonprofit geared toward elevating the lives of African Americans and their community in Japan.
Crafted the branding, designed the online presence, and spearheaded the communications plan for a brand new 10-university EU PhD program.
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