Wisdom Toolkit
case study
About Wisdom Toolkit
Tomo Yoshizawa, known for her expertise in translation and interpretation, aspired to elevate her business by delving into the rich tapestry of Japanese wisdom ingrained in her upbringing and her experiences working at a Zen Temple. Coming from a family of craftsmen, Tomo sought to honor her heritage by showcasing and supporting artisans dedicated to traditional craftsmanship, sharing their stories, and providing a platform to sell their creations. This is how Wisdom Toolkit was born.
Industry
Education, Art, and E-commerce
Duration
4 Months
Areas of Focus
Marketing Strategy, Website Design & Branding, Tech Stack Implementation
Ayanna – through deep listening – sees it in you, helps you see it for yourself, and equips you with tools to bring it to a life. If you don’t want to make any more compromises with your true self, let her help you find your light, light your fire, and keep it burning.
– Tomo Yoshizawa
Solution
— The Challenge
Challenge & Solution
Tomo yearned to transition from a behind-the-scenes role to becoming an active cultural bridge, connecting non-Japanese audiences with the wisdom and artistry she valued deeply. However, she faced obstacles such as a lack of technical savvy and uncertainty about how to shape this vision into a sustainable ecosystem. She needed a partner to help her build a platform that could support her ambitions, spread Eastern culture, and sustain the artisans’ legacy.
Quill Shift collaborated with Tomo to create a comprehensive strategy encompassing marketing, operations, and technology. The engagement included strategy calls, website development, content marketing, SEO optimization, business process enhancements, and tech automations.
The result was a thriving platform ready for expansion, featuring stories and experiences that resonate with a global audience. Tomo’s vision came to life, leading to a feature in an international magazine, new opportunities for growth, and a consistent newsletter audience. Her active role in cultural exchange was solidified through speaking engagements in the East and West and event coordination with high-end travel concierge companies, allowing her to begin to fulfill her goal of being a cultural bridge and supporting traditional Japanese artisans.
