Coleman and Associates, Inc.
case study
About CAI
Coleman and Associates, Inc., a company specializing in business development for underrepresented emerging, small, and medium-sized businesses in the construction industry, sought a fractional Chief Marketing Officer (CMO) to develop and execute a robust marketing and social media engagement strategy.
Industry
Construction and Procurement
Duration
30 Months
Areas of Focus
Business Planning, Marketing Strategy, Operations Management, Marketing and Communications Implementation
Quill Shift worked with CAI to analyze who we should be marketing our services, determine pricing, and create print and digital marketing materials. Quill Shift’s work helped us better understand our target market and gave us the tools to reach those customers successfully with subsequent increases in revenue.
– Fred Coleman III, Ph.D., CEO
Solution
— The Challenge
Challenge & Solution
CAI needed to revitalize its brand and online presence to better showcase its expertise and impressive client list. This required managing research, industry and competitor analysis, and recommending best-in-class digital services for both the company and its clients.
Quill Shift stepped in to provide comprehensive marketing leadership. A go-to-market plan was implemented, effectively re-launching Coleman and Associates, Inc.’s website with new branding and copy. This rebranding clearly illustrated the company’s experience and expertise, enhancing its market position. Consistent content was crafted across social media, website blog posts, and newsletters, contributing to increased client engagement and new business opportunities.
Strategic planning was supported through the creation of SMART Goals for a 24-month period, advising on pricing and offers, and setting up marketing automation for efficient client interaction. Additionally, Quill Shift supported the management of backend operations, including invoice management, accounting, and project management, streamlining Coleman and Associates, Inc.’s operational efficiency.
