Take your marketing strategy into your own hands.

Unlock your path to success with a personalized marketing strategy!

Attain Clarity

With a tailored action plan that aligns with your business objectives and aspirations

Effortlessly Attract

Identify and effectively target your ideal clientele

Establish Your Brand

A strong, consistent identity inspires credibility and devotion among potential clients and customers

go From

  • Feeling overwhelmed or stuck with too much information, too much to learn, and too much to do
  • Basing new business solely on the referrals of past
  • Inconsistent messaging among your platforms – from your website to your social media posts

to Feeling

  • Clear with a customized action plan for your business needs and goals
  • Set up for success in attracting the right clients effortlessly because you identified and market to your ideal customer
  • Consistent and recognizable with a brand that builds credibility and loyalty among clients looking for your services

Who’s this Mini Course for?

For the Bold Ready to Take the Next Step


Are you just starting your business, or have you been in it for a few years, and you’re at a point where you need to change but don’t know what to do? What about starting a new podcast or launching a brand-new conference or initiative? You’ve got the content but don’t know the best ways to get the people in the door. This Marketing Strategy Mini Course is for you.


You’ve got a brilliant mind, and are great at what you’re great at. However, when you’re so strong in an area there are other areas where you may need some assistance, like strategy or goal-setting or clearly articulating your value. That’s where the Marketing Strategy Mini Course comes in.

DIY Lovers

You want clear resources and best-practice-researched tips and tricks that cut through the BS and set you up for success immediately and in the future. In this course, you’ll take the reigns through self-paced study to guide you through creating a fully executable strategy. Your strategy will be in-hand and ready to implement when you complete the course.


I’m Ayanna Coleman

I got my undergrad degree in marketing, a minor in English, and my graduate degree in library and information science.

What does all that mean? I’ve studied marketing tactics, I’ve been trained and love to do research, and I have an affinity for words that work.

But grades and certificates don’t make a good marketing consultant. They better have crafted campaigns, worked with different individuals, organizations, and products, and seen results.

Luckily, I’ve done all that, too.

Not to mention spoken at conferences in front of hundreds, crafted panels and programming for myriad audiences, and connected with and supported organizations and individuals within the education, consumer and professional services, media, nonprofit, and financial industry groups across Japan, Hong Kong, Europe, and the United States.



Get the Course

Unlock the power of our course with just one click!

Access the course on your terms, at your own pace, with individualized log-in access.

Uncover Your Unique Value

The quick lessons are packed with engaging videos, practical worksheets, customizable templates, and a host of extra resources to help you create an effective marketing strategy in record time.

Create Your Individualized Strategy

In only 5 modules and in as little as two weeks have your strategy in hand. Feel confident knowing that it authentically represents you, showcases your unique brand, and will is your roadmap to connecting with your ideal audience

Why this Course?

You deserve to unlock your marketing potential.


Are you tired of facing the same marketing obstacles over and over again? 

Don’t let these challenges hold you back any longer.

Join me, Ayanna, Founder of Quill Shift LLC, as I share my wealth of knowledge and expertise through this Marketing Strategy Mini Course.

My extensive background in marketing, research, and words that work, will guide you in identifying your marketing struggles and equip you with the tools and knowledge needed to create and implement a strategy tailored to your unique needs.

A tailor-made strategy led by a 10-year marketing veteran costs between mid-4-figures or low 5-figures.

Say goodbye to the limitations and hello to unlimited potential by experiencing the transformational impact of my expert-led training with a simple, hassle-free one-time payment of $497.

Real Quill Shift LLC Success Stories

Using Ayanna’s industry marketing expertise through Quill Shift LLC to create a broad and deep plan for our upcoming title to measurably attract more customers to our book was a wonderful investment. Not only do we now have a focused plan of action, we’ve got a fabulous foundation for future marketing initiatives.

Dana, Gryphon Press

Any company looking to increase their marketing output and efficiency in both creative and well-tested ways would be smart to hire Ayanna at Quill Shift LLC.

Alexis, Penny Candy Books

Ayanna is an industry professional with loads of marketing experience, and she offered great guidance on how to present myself in the best way to the world.

Leza, Sun and Moon Yoga

Course Module Overview

  • Creating a mission, vision, and values for your biz so your business has a clear direction and focus enabling you to draw in your best customers
  • Learning what makes an ideal client and how to find them so that you spend more of your time working with the perfect fit client
  • Discovering what makes a goal SMART, how to make them, and how many you should have so that you can have a clear and actionable roadmap for success
  • Understanding the difference between company goals vs. marketing goals so that you can always be on the right path to what you define as success and can tie your marketing efforts back to how you achieved it
  • Defining your brand identity and market positioning so your business can have a clear and consistent image that resonates with your target audience
  • Uncovering the essence that makes your brand noteworthy, one-of-a-kind, and trustworthy + strategies to communicate that to your target market effectively so you can create compelling messaging that connects with your audience and motivates them to engage with your business
  • Exploration of competition and tactics for locating them within your field of expertise so that you can gain insights into their strategies and assess how you can differentiate and position your business effectively
  • Unveiling the significance of a SWOT analysis, the reasons behind conducting one, and a streamlined approach to complete it efficiently so that you can evaluate your business’s strengths, weaknesses, opportunities, and threats and develop a strategy to stay ahead of the competition
  • A gorgeous capstone template to pull everything that you’ve learned together in one individualized deck for you to use yourself or to give to a marketing manager to use as a base for outsourcing so that you can easily apply what you’ve learned and create a comprehensive, tailored strategy to gain a competitive advantage in your field
  • Extra goodies like tools, resources, and reminders to keep you efficient with your marketing endeavors, we aim to help you build a strong brand identity and stand out in a crowded market so that you can establish yourself as a leader in your industry

Tomo Y.

Answering Ayanna’s thoughtful questions to clarify my vision and going through her branding exercises to identify my unique style, in three months I launched my new website and service, Wisdom Toolkit.

If you don’t want to make any more compromises with your true self and the impact you want to make in the world, let Ayanna help you find your light, light your fire, and keep it burning with her marketing expertise.


The first 25 participants that sign up get:


  1. A 30-minute 1:1 consultation with Ayanna upon completion of the 90-day course 🎉
  2. A recording and transcript of the conversation to capture all the golden nuggets dropped throughout
  3. A follow-up email providing any extra marketing resources to help you successfully implement your new strategy

(A value of $400!)





Frequently Asked Questions

Who is best suited for this Course?

This course is designed for anyone looking to improve their marketing strategy and achieve better results. Whether you’re a business owner, marketer, entrepreneur, or anyone looking to expand their knowledge and skills, this course is for you.

  • Entrepreneurs, authors, tinkers and makers
  • Those launching a new product like a book, podcast, or conference
  • Small business owners within their first three years who have a small budget and big ideas
  • Individuals looking to expand their knowledge and skills in marketing and would love to have a strategy within as little as 2 weeks
What will I learn?
  • The difference between a marketing strategy and a marketing plan
  • Understanding what is an ideal client, why it’s good to have, and where to find them
  • How to craft a compelling mission, vision, and value statements to bring clarity to your audience
  • Setting goals and reaching them
  • What’s a competitor analysis, why you need one, and how to do it quickly
  • And more!
Can I get a discount?

If you purchase during the Founder’s special, you will be able to purchase the course at its lowest price point – $497 (excl. tax).


Do you offer refunds?

We understand that circumstances may arise where you may wish to request a refund. That’s why we have a 5-day money-back policy in place. If you are not satisfied with the course and wish to request a refund, kindly email us at info[at]quill shift[dot]com within the first 5 days of your purchase.

However, it’s important to note that you must not have started any part of the course material to be eligible for a refund.

Once a refund request has been processed, you will lose access to all future course content. The refund amount, minus an administrative fee of 20%, will be credited to the original payment method used for the purchase within 30 days or less.

Please note that no refund can be provided if a request is made after the 5-day refund period or if you have started any part of the course material.

When and how long will I have access to the Course materials?

Upon enrollment, you will have immediate access to all Course materials for 90 days.

To ensure that you make the most of the course, a reminder email will be sent to you 14 days before the expiration of your access.

Does 90 days not feel like enough? Don’t worry, all participants are highly encouraged to download and complete all the materials offline, providing easy reference and unlimited future use of the materials.

How often is this Course offered?

This depends on the demand of participants however usually the Course opens around 4 times a year.

What do I get to keep after the Course?

This program aims to empower enterprising individuals with the necessary tools to design and implement a successful marketing strategy. With dedication and completion of all course modules, including worksheets, templates, and video tutorials, you will leave with the following:

  • A custom-fit, multi-page marketing strategy tailored to meet your unique needs
  • An abundance of inspiring examples for crafting impactful mission, vision, and values statements
  • A deeper understanding of your ideal client and the avenues to reach them
  • A treasure trove of downloadable worksheets, templates, and other valuable resources

And much more!

Is this too good to be true?

No, it isn’t. Through Ayanna’s experience, she has found that when individuals are open to learning and putting their knowledge into practice, they can create remarkable results.

Marketing requires research, strategizing, and implementation. The process becomes more manageable and efficient by focusing on the right areas and avoiding unnecessary efforts.

This course is designed for those ready to streamline their marketing efforts, define their target audience and products, and equip themselves with the necessary tools and a supportive learning environment to make it all happen with ease and clarity.

Ayanna's Promise

After we’re done you’ll feel:

confident in your strategy that was made for you, by you
free from overwhelm because you know what you have to do and also have the tools at your fingertips to achieve your tactics
seen, supported, validated, and celebrated by her because she’s been where you are and doesn’t want you to feel alone in this process of growth

the heart of your business beating stronger because you’re able to serve your clients better in this ever-changing digital landscape