MARKETING STRATEGY

MINI COURSE

Take your marketing strategy into your own hands.

Go From

  • Feeling overwhelmed or stuck with too much information, too much to learn, and too much to do
  • Basing new business solely on the referrals of past
    clients
  • Inconsistent messaging among your platforms – from your website to your social media posts

To Feeling

  • Clear with a customized action plan for your business needs and goals
  • Set up for success in attracting the right clients effortlessly because you identified and market to your ideal customer
  • Consistent and recognizable with a brand that builds credibility and loyalty among clients looking for your services

Who’s this Mini Course for?

Solopreneurs, Doers, and Dreamers

Entra & Entrepreneurs

Are you just starting your business or only been in it for a few years and you’re at a point where you need to make a change, but don’t quite know what to do? What about starting a new podcast or launching a brand new conference or initiative? You’ve got the content, but don’t know the best ways to get the people in the door. This Marketing Strategy Mini Course is for you.

Creatives

You’ve got a brilliant mind, and are great at what you’re great at. However, when you’re so strong in an area there are other areas where you may need some assistance, like strategy or goal-setting or clearly articulating your value. That’s where the Marketing Strategy Mini Course comes in.

DIY Lovers

You want clear resources and best-practice-researched tips and tricks that cut through the BS and set you up for success immediately and in the future. In this Course, you’ll take the reigns through self-paced study to guide you through the creation of a fully executable strategy. When you complete the course, your strategy will be in-hand and ready to implement.

Hi,

I’m Ayanna Coleman

I got my undergrad degree in marketing, a minor in English, and my graduate degree in library and information science.

What does all that mean? I’ve studied marketing tactics, I’ve been trained and love to do research, and I have an affinity for words that work.

But grades and certificates don’t make a good marketing consultant. They better have crafted campaigns, worked with different individuals, organizations, and products, and seen results.

Luckily, I’ve done all that, too.

Not to mention spoken at conferences in front of hundreds, crafted panels and programming for myriad audiences, and connected with and supported organizations and individuals within the education, consumer and professional services, media, nonprofit, and financial industry groups across Japan, Hong Kong, Europe, and the United States.

QUILL SHIFT LLC, FOUNDER

HOW IT WORKS

Get the Course
(through an easy 1-time payment and individualized log-in access)

Work through the Lessons
(filled with videos, worksheets, templates, and extra resources to focus and speed up your marketing strategy creation)

Create Your Individualized Strategy
(and follow with confidence because you know it accurately represents you, how you want to show up and who you want to serve)

Why this Course?

Working 1:1 with clients is great, but it limits how many creatives dealing with the same challenges can be supported – and at Quill Shift LLC we’re all about helping others overcome obstacles that do not need to be there!

Through this Marketing Strategy Mini Course, you will learn directly from Ayanna who will share her experience and help you pinpoint your own marketing challenges and lay at your fingertips the knowledge that you need and the tools to use to create and implement your marketing strategy that best fits your unique needs, with room to grow.

Real Quill Shift LLC Success Stories

Using Ayanna’s industry marketing expertise through Quill Shift LLC to create a broad and deep plan for our upcoming title to measurably attract more customers to our book was a wonderful investment. Not only do we now have a focused plan of action, we’ve got a fabulous foundation for future marketing initiatives.

Dana, Gryphon Press

Any company looking to increase their marketing output and efficiency in both creative and well-tested ways would be smart to hire Ayanna at Quill Shift LLC.

Alexis, Penny Candy Books

Ayanna is an industry professional with loads of marketing experience, and she offered great guidance on how to present myself in the best way to the world.

Leza, Sun and Moon Yoga

Course Module Overview

  • Creating a mission, vision, and values for your biz
  • Learning what makes an ideal client and how to find them
  • What are SMART goals
  • How to make them and how many you should have
  • Company goals vs. Marketing goals
  • Your brand and positioning
  • What makes your brand relevant, unique, and credible + how to share that with your audience
  • What makes a competitor
  • Examples of competitors and how to find them in your industry
  • What’s a SWOT, why you should do one, and how to do it quickly
  •  A gorgeous capstone template to pull everything that you’ve learned together in one individualized deck for you to use yourself, or to give to a marketing manager to use as a base to outsource
  • Extra goodies like tools, resources, and reminders to keep you efficient with your marketing endeavors

BONUS

The first 50 participants that sign up get:

  1. A 30-minute 1:1 consultation with Ayanna at the end of the program AND
  2. A discount code of $297 to apply towards the Make Your Marketing Work for You Bootcamp

Frequently Asked Questions

Can I get a discount?

If you purchase during the Founder’s special, you will be able to purchase the course at its lowest price point – $297 (excl. tax). 

 

Do you offer refunds?

We have a 5-day money back policy. If you would like a refund within the first 5 days after purchase of the course AND you have not completed any part of the course yet, you can email info[at]quillshift[dot]com and request one. After requesting, you will no longer have access to any future content in the Course and will receive the full refund less an admin fee of 20% to the credit card used for purchase within 30 days or less. If a refund is requested after the 5-day refund timeframe OR any part of the Course material has been started, no refund can be provided.

 

Who is best suited for this Course?

This Course is best for:

  • Solopreneurs, authors, tinkers and makers
  • Those launching a new product like a book, podcast, or conference
  • Have a new business from 0-3 yrs
  • DIY mentality or small team like an assistant
  • Small budget/big ideas
  • Wants to have something usable within as little as 2 weeks
What will I learn?
  • The difference between a marketing strategy and a marketing plan
  • Understanding what is an ideal client, why it’s good to have, and where to find them
  • How to craft a compelling mission, vision, and value statements to bring clarity to your audience
  • Setting goals and reaching them
  • What’s a competitor analysis, why you need one, and how to do it quickly
  • And more!
When and how long will I have access to the Course materials?

The Course opens its doors to students the third week of September 2022.

You will have access to all Course materials 90 days from when the Course doors open or when you purchase the Course, whichever is later. You will be provided with an email reminder two weeks before your access expires. During the Course, you are encouraged to download all the materials to complete offline and save within your files for future use.

How often is this Course offered?

This depends on the demand of participants however usually the Course opens around 4 times a year.

What do I get to keep after the Course?

The entire point of this program is to support amazing entrepreneurs with the tools hey need to map out and execute a marketing strategy that works for them. If the modules in this Course are followed in order, the worksheets and templates done, and the videos watched, each participant who gives it their 100% will leave with:

  • A multi-page marketing strategy tailored to their needs
  • Multiple examples of ways to write our your mission, vision, and values statements
  • A fuller understanding of your ideal client and where to look for them
  • All downloadable worksheets, templates, and resources
  • And more!
Is this too good to be true?

It’s not. Ayanna’s found that if people are ready to learn and implement, they make gorgeous things come to fruition. Marketing is about research, planning, and execution. Once people know where to spend their energy (and where not to) it becomes easier to do all the rest.

This Course is only for those who are ready to cut the crap out of their marketing, get clear on what they want to sell and who they want to sell to, and give them the tools and a well-organized DIY environment to make that happen in the most digestible, efficient, and supportive way possible.

Ayanna's Promise

After we’re done you’ll feel:

Z
confident in your strategy that was made for you, by you
Z
free from overwhelm because you know what you have to do and also have the tools at your fingertips to achieve your tactics
Z
seen, supported, validated, and celebrated by her because she’s been where you are and doesn’t want you to feel alone in this process of growth
Z

the heart of your business beating stronger because you’re able to serve your clients better in this ever-changing digital landscape