Marketing’s job is to expose as many qualified people as possible to your product or service through multiple channels so you have the best opportunity to create sales aka make that money! It’s not here to make you pull your hair out.

Join Make Your Marketing Work for You Bootcamp Today

Years of Formal Marketing and Research Education

Industries Supported

Campaigns Crafted

Who’s this Bootcamp for?

Women Who Mean Business

Female Entrepreneurs

I love working specifically with women who know what they want, and are willing to work for it. If you’ve got a product or service that you’ve been selling for at least the last 6 months, this bootcamp is for you.

Website Owners

A website is the space online that you own. For those serious about their marketing, having a website is crucial. In this bootcamp, we’ll be upgrading what you’ve got, not creating something from scratch.


Challenge-focused Individuals

Bumps in the road are normal and a great way to know where you’re at and where you need to go. If you have specific challenges that you are ready to work through while learning other tips and tricks to smooth out your systems, sign up today!

DIY Lovers

You may not be at the point right now where you can hire a consultant to help with your marketing or you may love to learn as much as you can and implement on your own. Either way, in this 6-week group bootcamp you’ll learn the strategies, tools, and reasons behind to do more while happily letting go of the excess.


I’m Ayanna Coleman

I got my undergrad degree in marketing, a minor in English, and my graduate degree in library and information science.

What does all that mean? I’ve studied marketing tactics, I’ve been trained and love to do research, and I have an affinity for words that work.

But grades and certificates don’t make a good marketing consultant. They better have crafted campaigns, worked with different individuals, organizations, and products, and seen results.

Luckily, I’ve done all that, too.

Not to mention spoken at conferences in front of hundreds, crafted panels and programming for myriad audiences, and connected with and supported organizations and individuals within the education, consumer and professional services, media, nonprofit, and financial industry groups across Japan, Hong Kong, Europe, and the United States.



Invest in Yourself

Grow Your Marketing Prowess

Implement Your Individualized Plan with Ease

Why this Bootcamp?

Working 1:1 with clients is great, but it limits how many women dealing with the same challenges can be supported – and at Quill Shift LLC we’re all about helping others overcome obstacles that do not need to be there!

Through this Make Your Marketing Work for You Bootcamp, you will learn directly from Ayanna who will directy share her experience and help you solve your own marketing challenges with the knowledge that you need at your fingertips, the individual support to not feel alone in this journey, and the tools to take with you to implement your marketing that best fits your unique needs, with room to grow.

Real Quill Shift LLC Success Stories

Using Ayanna’s industry marketing expertise through Quill Shift LLC to create a broad and deep plan for our upcoming title to measurably attract more customers to our book was a wonderful investment. Not only do we now have a focused plan of action, we’ve got a fabulous foundation for future marketing initiatives.

Dana, Gryphon Press

Any company looking to increase their marketing output and efficiency in both creative and well-tested ways would be smart to hire Ayanna at Quill Shift LLC.

Alexis, Penny Candy Books

As a person who wears many hats in the world, I needed to streamline my website. It was not an easy job, and Ayanna jumped right in with enthusiasm and expertise. Ayanna is an industry professional with loads of marketing experience, and she offered great guidance on how to present myself in the best way to the world.

Leza, Sun and Moon Yoga

Program Overview

WK 1

Get to know you and your business • Main challenges you’re facing • What is marketing  and what we’ll be learning through this program

WK 2

Looking at your business in 360° • Ranking your past clients to understand who you want to be targeting •  Target market research

WK 3

Identify what’s holding you back from achieving marketing success • Talk accountability and what that looks like for you • Introduce SMART goals

WK 4

Discuss the different types of marketing • Marketing plan vs. Marketing strategy • Break down SMART goals and allocate tasks

WK 5

It’s all about the systems to make that marketing easy for social media, email, and content creation like Instagram templates, email marketing software, social media schedulers, RSS feeders, website integrations, and more

WK 6

How to create quick content and plan it over a period to place into the systems we learned last week • Discuss planning tactics so you can set and forget your content creation and be set up for success • Overview of all we learned together + next steps

Photo of Ayanna Coleman
Sometimes presented with so much choice, I didn’t know where to go. However, I felt fully confident to trust Ayanna to help narrow down the best options for me. She creates a great relationship where the client is heard and also pointed in the right direction. Being quite busy with my schedule, and sometimes having a very unstructured artistic mind, she was able to center me and help me focus on getting tasks done on schedule.

– Diana T.

Photo of Ayanna Coleman

The consulting call I had with Quill Shift LLC was amazing! In a matter of minutes, I got clear feedback on my current progress, examples on where I could improve, and then a thoughtful follow-up email with so much detail about next steps and resources.

– Blanka K.

Frequently Asked Questions

How much is this program worth?
  • 20-minute master class, 20-minute paired exercise, 20-minute discussion each week – $3097
  • 1 take-home challenge/wk – $997
  • 1 take-home resource/wk – $997
  • 20 min check-in biweekly w/ Ayanna + 2 – 45 minute calls within 6 weeks of finishing the program – $1797 value
  • Email one question a week to Ayanna within 6 weeks of finishing the program – $597
  • All slides, all resources at your disposal forever + monthly emails from Ayanna sharing further resources to uplevel your marketing and efficiency game – $2797
  • 3-month valid 20% discount for any first future QS 1:1 retainer package – at least $1000 savings

This Bootcamp is worth $11,282!

Grab your spot today for $2,600!

Can I get a discount? What about a refund?

The best value is to pay for the progam in one fell swoop! That way you’re already getting the pay-in-full discount! If you’d like to separate the payments so you pay over two months to make it more palatable on your wallet, we also have an easy 2-installment payment plan.

We have a 14-day money back policy. If you would like a refund within the first 14 days after purchase of the program, you can email info[at]quillshift[dot]com and request one. After requesting, you will no longer have access to any future content in the Bootcamp and will receive the full refund to the credit card used for purchase within 30 days or less. If a refund is requested after the 14-day refund timeframe, no refund can be provided.


Who is best suited for this Bootcamp?

This Bootcamp is best for:

  • Have been in operations at least 12 months
  • Have a website
  • Have specific challenges are ready to work through and want to be a part of a small group to engage and learn from and share with to jumpstart and speed up progress and accountability
  • Female Mission-driven entrepreneurs, thought-leaders, and experts
  • Has a company between 0-3 employees
What will I learn?
  • What is a marketing plan and why you need it
  • The 3 types of marketing you need to focus on and the 2 types you don’t
  • Finding your marketing super power to make it work for you
  • Setting goals and reaching them
  • Making your website work for you
  • And more!
What does Bootcamp Start Week mean?

This is the week that the first session of the Bootcamp will be held. Usually, the sessions are held each week consecutively on Tuesdays and last no more than 75 minutes.

How often does Make Your Marketing Work for You Bootcamp happen?

This depends on the demand of participants however usually the Bootcamp runs around 4 times a year.

What do I get to keep after the program?

The entire point of this program is to support amazing entrepreneurs with the tools hey need to map out and execute a marketing plan that works for them. If the steps in this bootcamp are followed each week, the classes attended, the homework done, and the questions asked, each participant who gives it their 100% will leave with:

  • A 1-page marketing plan tailored to their needs
  • Updates to institute on their website to better engage customers, based on best practices and feedback from the group
  • A 360 understanding of their ideal client
  • Their next quarter goals mapped and broken down for them to accomplish
  • 3 months of content mapped out
  • And more!
Is this too good to be true?

It’s not. Ayanna’s found that if people are ready to learn and implement, they make gorgeous things come to fruition. Marketing is about research, planning, and execution. Once people know where to spend their energy (and where not to) it becomes easier to do all the rest.

This Bootcamp is only for those who are ready to cut the crap out of their marketing, get clear on what they want to sell and who they want to sell to, and give them the tools and environment to make that happen in the most digestible, efficient, and supportive way possible.

Ayanna's Promise

After we’re done you’ll feel:

confident in your plan that was made for you, by you
free from overwhelm because you know what you have to do and also have the tools at your fingertips to achieve your tactics
seen, supported, and validated by a group of other entrepreneurs who want, and want you, to succeed

the heart of your business beating stronger because you’re able to serve your clients better in this ever-changing digital landscape

On the fence and still don’t know if the Bootcamp is the right choice for you?