Throw The Rulebook Out the Window… Except Not Really By Aimee Lucido No one likes rules. Half the fun of writing is throwing the rulebook out the window. You killed off a character on page 30 who you need back on page 150? Eureka! You just invented...
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Enjoy these free resources to help you on your journey to best connect with your ideal clients and supporters. If you ever want more, Quill Shift newsletter subscribers receive insights and intel for their eyes only. Subscribe to the NewsletterRECENT NEWSLETTER WISDOM
Today, I’m diving deep into something you might not know about me.
Despite being a marketing efficiency expert, I’m an overthinker.
Yes, really.
But here’s the twist—my overthinking tendencies have become my superpower because I know firsthand how much of a trap (and an energy drain) overthinking can be.
These tendencies allow me to recognize when clients are stuck in the same loop—whether they’re overanalyzing or overlooking crucial details that could reshape their strategy.
And when I recognize the symptoms, I can ask the right questions, streamline processes, and lighten the load—for myself and for them.
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Teenage Romance – Use with Caution
Side Effects May Include: Unrealistic Expectations, Chronic Dissatisfaction, Stagnant Plots and Nausea By Emily Kramer I like reading young adult (YA) fiction. I enjoy reading coming-of-age stories, rooting for the underdog and finding out just how the good guys...
What’s In A Name?
Using Unconscious Bias In Writing by Aimee Lucido We’ve all heard about unconscious bias. We know about the study where if you feed identical resumes to a hiring panel, Harold will get the job more often than Heidi, Joe more than Jose, Shawn more than Lashawna....
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Write What You See – Stories in Color
by Emily Kramer I love the simplicity of old photographs – the polished black-and-white pictures of my grandparent’s wedding day occupy prime real estate on my wall. They both seem rather debonair and impossible young and polished – it’s simple and rather...
Too Many Pesky, Overdone, Redundant, Wordy Modifiers
By Aimee Lucido In the immortal words of Mark Twain, “If you catch an adjective, kill it.” Maybe that’s an overstatement, but the abundance of modifiers (adjectives and adverbs) is a red flag of amateur writing. There are all sorts of ways to misuse...
Twitter and the Hashtags that Matter for Writers
Social Media. It seems that everywhere you turn as a writer you’re getting the advice to jump in, build your following and, through that, viola (!), you have an enviable platform created in no time. Obviously it’s not that easy. There are numerous articles out...