Navigating the Marketing Minefield: How to Avoid the Top 5 Blunders Made by Authors and Chart a Path to Success
Free Email Course
How do you chart a path to success? You start with a strategy.
A strategy is crucial for the success of any business or organization.
It provides a roadmap for achieving goals and objectives. Without a strategy, businesses and organizations lack direction and focus, and their efforts are likely ineffective and inefficient.
That’s why strategies always need to come first.
Conversely, tactics are specific actions or steps to achieve a particular goal or objective. For marketing, tactics are social media, email marketing, paid ads, referrals, etc.
Tactics are important, but they are not enough to ensure success.
Tactics without a strategy are like shooting arrows in the dark without knowing where you’re aiming.
A strategy is the foundation upon which tactics are built and executed, and it’s crucial for ensuring that the business or organization is moving in the right direction toward its goals.
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Why this Email Course?
You’re burned out, you’re tired of spinning your wheels, and you want quick results.
Not seeing the number of customers, or the right customers, knocking down your door to get their hands on your book? Exhausted by all the options out there to make that happen?
That’s right. I see you. I get it.
I’m an entrepreneur myself who started in the publishing industry, so I know the hours you spend DIYing solutions to work for you so that you can finally see that consistent $$ coming in.
Guess what? You and your story matter, and so does your time.
It’s actually your most valuable resource.
That means you gotta use it wisely, and following every sub-par piece of marketing advice on the internet is not a great way to spend your time.
Why you’re flailing and why it’s not your fault
Because most of that advice is focused on marketing tactics, but at this point in the game, you need a holistic game plan (a strategy) before you start popping in tactics like email marketing, social media, webinars, paid ads, etc.
I’ve got you. Let’s get you on the right path. My free email course empowers you with actionable steps to stop making some simple mistakes and get you back on the path to success. Don’t miss this opportunity.
Hi! I’m Ayanna Coleman.
Your Marketing Guide
As a marketing consultant with a background in marketing strategy, English, and library and information science, I bring a unique combination of skills to the table. My marketing degree and research training, combined with my passion for words, give me an edge in crafting impactful campaigns.
But I don’t have the credentials; I have the results to back it up. I have a wealth of experience working with authors, publishers, distributors, and agents, and I have a proven track record of delivering successful outcomes.
If you’re looking for a marketing strategist who can bring creativity, expertise, and results to your marketing initiatives, look no further. Let’s work together to achieve your marketing goals!
What to expect
Stories, advice, and bonus materials right to your inbox!
Get ready to elevate your marketing game with daily bite-sized emails for the next seven days. Each email will reveal one marketing blunder entrepreneurs make, so you can avoid them and stand out from the competition.
You’ll not only discover the most common marketing missteps, but you’ll also receive immediately implementable solutions in case you find yourself guilty of any of these blunders. Goodbye to marketing mistakes and hello to streamlined success.
Get inspired by real-life stories of past clients who faced similar marketing challenges. You’ll see exactly how they overcame their mistakes, learned lessons, and flourished businesses.
Along with tips, solutions, and insights, you’ll also receive exclusive resources designed to empower entrepreneurs and help them clear these common marketing hurdles.
What They Said
Ayanna is an industry professional with loads of marketing experience, and she offered great guidance on how to present myself in the best way to the world. I really enjoyed working with Ayanna and would highly recommend the experience. It was smooth, fast, inspiring and loads of fun.
Any company looking to increase their marketing output and efficiency in both creative and well-tested ways would be smart to hire Ayanna at Quill Shift LLC.
Using Ayanna’s industry marketing expertise through Quill Shift LLC to create a broad and deep plan for our upcoming title to measurably attract more customers to our book was a wonderful investment. Not only do we now have a focused plan of action, we’ve got a fabulous foundation for future marketing initiatives.